1) What was the
biggest surprise for you in the reading? In other words, what did you read that
stood out the most as different from your expectations?
I found the
table on page 125 to be very interesting. Just seeing how the different segments
and ways they compile the information is very interesting.
2) Identify at
least one part of the reading that was confusing to you.
The decision
spectrum needed more specific examples then just definitions at least to me.
3) If you were
able to ask two questions to the author, what would you ask? Why?
Why was the
VALS introduced like who events happened to bring that upon?
How do you find
out what works in advertising like give me examples?
4) Was there
anything you think the author was wrong about? Where do you disagree with what
she or he said? How?
It seems to be
that these authors think psychographics and demographics are too vague and don’t
really work. They do work but they might need some tweaking.
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