Very Short Interview, Part 2

I think the first interview went well overall. It was very informative and looking back on it a lot of the stuff he discussed was brought up during our class this semester.

1. What do you believe makes your company different/better then others?
I believe that we offer a wide variety of coffees that are completely organic and cheaper then other places because we get it directly from the farmers.

2. How do you feel your company does at attracting new customers?
If I were to rank it on a scale of 1-10 I would say 7 because we do get good referrals but we have a limited budget so we can't advertise like we want to. 

3. How realistic is it to start a company on your own?
Honestly it is a lot more difficult then I thought. Not so much the initial idea but the logistics of everything. It was hard managing the money and buying inventory and all of the start up costs without having the personal monetary backing. 

I think that I am slightly more comfortable interviewing him. I knew him before and I was always good at presentations so it wasn't a big difference. They felt that I did good before and just as well now.

Week 14 Reading Reflection

1) What was the biggest surprise for you in the reading? In other words, what did you read that stood out the most as different from your expectations? 

The five important practices to innovative organizations was very interesting. Some were obvious but the not punishing failures is key.

2) Identify at least one part of the reading that was confusing to you.

Corporate venturing and strategic entrepreneurship seem to be very close I want to know more of the difference.

3) If you were able to ask two questions to the author, what would you ask? Why?

Are there specific companies and examples that you can show the 5 important innovative practices?

Is ecopreneurship a realistic goal in the aspect of starting a business focusing on that?

4) Was there anything you think the author was wrong about? Where do you disagree with what she or he said? How?

Don't kill a project. That is too general a term whereas you fall into the sunk cost fallacy.

Google Gold

1) A discussion of your general approach and strategy to search engine optimiation (SEO). What were some of the activities you did for each blog post to pursue SEO? 

Honestly I didn't think explicitly about this aspect of it even though we talked about it. I tried to use shipping and my business name as often as possible in order to portray a sense of continuity.

2) What were your keywords. How did you select those keywords? Did you change or refine your keywords through the semester?

My main keywords were shipping, Shiphappens, USPS. I chose those because they apply directly to my business either through a service competitors or my company. 

3) How did you use social media to enhance your SEO efforts? What your your surprises or general impression of using social media to improve your blog's profile? Was social media generally receptive of your blog, or did it get ignored?

I didn't do any of these things because I wasn't really looking to draw people to look t my class blog honestly this isn't a viable business at this time. 

4) What was your most "viral" post? In other words, which post obtained the most traffic? Why do you think?

My most looked at post was my first idea napkin. I am honestly not sure why that got more then my second idea napkin though.

5) Finally, did you make it to the first page of Google results for your keywords? If not, what page of results did you make it to?