1) What was the biggest surprise for you in the reading? In other words, what did you read that stood out the most as different from your expectations?
I think the developing information gathering portion was surprising just in the fact that I didn't know some of the steps. Like all of the pre question process.
2) Identify at least one part of the reading that was confusing to you.
The different pricing models were confusing mainly without examples. I knew some but others were more abstract.
3) If you were able to ask two questions to the author, what would you ask? Why?
What makes you decide on which marketing research to ask? I.E. what differentiates between asking distribution and markets or any others.
Which of the 9 or so tactics would you say is the most commonly used and which is the most successful?
4) Was there anything you think the author was wrong about? Where do you disagree with what she or he said? How?
I just felt like this book has a very simple definition of social media marketing. It isn't necessarily wrong but there is so much more in depth that they could have got.
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